Several traditional marketing strategies are still useful until today, and one of them is the word of mouth referrals. But, as a contractor, if you want to take your business to the next level and make sure you succeed, you are going to need a website that will bring you the leads you need. For almost every business today, having a website is a must. Your website is not only there to help you boost lead generation, but it also serves as a good venue for your customers to learn more about your brand and leave reviews and testimonials about your services. Also, it is not enough that you have a website set up; you need to make sure that you optimize it to serve its best purpose for your company.

Each and every website may be different but there are certain practices that are proven to be effective in achieving success. As a contractor, here are some of the best practices you can emulate and integrate with your own strategies to optimize your website.

1. Increase your website’s speed.

One of the best things you can do to optimize your website and improve its ranking is by making sure that you increase its speed. What do you when you get to a site that’s taking forever to load? Do you patiently wait or do you shut down the page and move on to the next contractor on the search results? This is how your customers will feel if you don’t do something about your site’s speed. Most people don’t have the patience to wait so if your site loads slow, it will affect your bounce rate and you will be losing one potential customer. Most audiences expect websites to load in two seconds or less, so if yours take longer than that, might as well do something about it as soon as possible.

2. Focus on one topic per page.

If you want to optimize your website, you need to make sure that you focus on a singular topic on each webpage. It’s because if you cover too many topics in a single webpage, search engines will find it hard to determine what the page is all about. Therefore, it will lose its importance and it will less likely rank in the search results. So what you need to do is that instead of containing a lot of information in a single page, have your services or each of your projects featured in their own dedicated pages. For instance, your remodeling services should not all be contained under one page. Instead, have a separate page for kitchen remodeling, another one for living room, and so on. It is also the same when you create content or blog post. Instead of covering several topics in one post, it is better if you just cover one topic at a time.

3. Keep your URLs short.

Your URLs are one of the things that appear in the search results when people look for your company or services. Make sure that your URLs are clean and short, and that they should convey to your audience what they can expect when they click on it. Avoid using unnecessary characters, numbers and punctuation marks so that they are easier to read. Also, match your URLs to page titles and integrate keywords in the first 3 to 5 words of your URL.

4. Include images.

In your contractor website, images are extremely helpful. Images show people who you are and what you do. People also better retain information when content is paired with images. This is a good chance for you to showcase your best projects and your expertise in your field. Many of the contractors post the before and after images of their projects so that their audiences can see that what they are capable of when it comes to making renovations and transformations in their clients’ homes. You can also do the same on your website. You have to make sure that you post high-quality photos and you optimize the images so that it does not impact your website’s speed.

5. Keep your titles and headers clear and concise.

Your audience and search engines determine what your website is about with the help of your titles and headers. You need to make sure that they are clear and concise, and that they are very specific. You also need to integrate the keywords you used for that specific page. Both the search engines and internet users rely on your headers to find out the purpose and the topic of each page. Therefore, you have to ensure that they grab your readers’ attention and that they support the overall topic contained in a certain page.

6. Post blogs.

Does your contractor website have a blog? If it doesn’t, well it’s about time to start blogging now. Blogging offers a number of benefits for your website. Blogs can bring more leads because they help educate more potential customers about your brand and your services. It is through blogs that you can also showcase your knowledge and expertise. Blogs are also helpful in your ranking because they help search engines better understand what your website is all about.

Optimizing your contractor website all comes down to making sure that you provide a better experience for the people who visit your site. This way, it will be easier for them to find your business online, learn about your brand and avail of your services. In the end, doing all these will translate to an improved leads generation and higher conversion.

Any company today, whether big or small, needs to have a website. Even contractors which are typically not the big-sized businesses can leverage websites to market or promote their services. However, many of the contracting companies make the mistake of setting up their site without optimizing it. In the end, their sites do not rank and they don’t produce their desired results for the business.

If used correctly, your website can be a very valuable tool in marketing your company especially when you achieve good rankings. And with the right SEO strategies, you can increase your chances of ranking well to drive more traffic to your site and improve lead generation. Here are some of the tips you could use as a contractor for better ranking of your site.

1. Invest in a local SEO campaign.

If you are wondering why it is crucial that you invest in a local SEO, it’s because it will help you get leads from the location or cities you work in. Local SEO means that your website is being optimized for a local search. So what happens is that when someone searches for your services in a search engine, the businesses that will appear in top results are the ones nearby. Investing in local SEO will also increase your chance of getting hired by the people right within your area because customers will prefer to work with trusted contractors in their community.

2. Optimize your website for mobile use.

More and more people today are using mobile phones and smart devices to access the internet and search on Google. This means that you need to make your website mobile-friendly, as well. When potential customers think about any remodeling projects they want to do in their home, one of the very first things they will grab is their smartphone and search for contractors online. Gone are the days when people will always have to get up and turn on their laptop or desktop just to search for something on the internet. And even in the years to come, the volume of mobile search will continue to increase, thus the need for mobile search optimization

3. Post blogs on your website.

Consistently and regularly posting blogs will significantly help your website rankings. Google and other search engines love sites who always have blogs posted. They use algorithms that serve the most relevant content to the users. Aside from the rankings, blogging can drive more traffic to your site when you make sure that you deliver useful, valuable and informative content. It is through your blogs that you can show and tell your audience what you can do and your expertise as a contractor. By regularly providing your readers fresh content, your website will become their constant source of any information when it comes to their remodeling needs. Your blogs is also a good way to highlight what makes your company special or what makes it stand out among all the other contractors.

4. Get your business listed in online directories.

Making sure that your business is listed in the major online directories will be influential for your search ranking because it will get you mentions of your company name and your information. Also, many of the homeowners refer to online directories to search for contractors for their remodeling projects. So even if you think it is time-consuming, using these services will be worth your money. You can try using to check if your site can be found in the major online directories.

5. Leverage social media.

If you are not aware, your social media profile can also influence your website’s rankings and are excellent SEO tools. When a link you posted on a social media channel goes viral, it actually boosts your rankings because they are somehow considered as credible backlinks. Also, when you actively engage in the social media and establish your presence there, your profile will more likely to appear in the top results when people search for your company name.

And as a contractor, it is critical that you engage in social media so that you can share your knowledge and expertise in your craft with your customers. More and more people are engaging in various social media channels and you can’t afford to miss the chance to be seen there. So create your profile if you haven’t done it yet, regularly post updates and share links from your site, comment on the posts by others in your industry and just actively use your accounts to the fullest.

One of the mistakes that some contractors make is not doing some or all of these things. To them, they stop at setting up a website and wait for it to generate results. But if you follow these tips, you are more likely going to get better ranking as a company which will eventually result in more traffic, higher leads generated and conversion.

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