At Contractor SEO we provide a full range of Internet Marketing services including, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Mobile Marketing, Automate Marketing Follow Up and Video Marketing. We specialize in working with contractors and home services businesses nationwide. With clients from plumbers to landscapers, we have the knowledge and experience to put together an internet marketing campaign that will help you dominate the search engines in your market, leverage internet platforms to their fullest and get MORE repeat and referral business.

What We Do:
Our primary objective is to help you GROW YOUR BUSINESS by effectively marketing online. Our programs are built to help you gain the maximum return in the shortest period of time while controlling costs, integrating all the elements for the most powerful effect, and acquiring the greatest results. We accomplish this with zero extra work on your part.

Strategy and Planning – Developing a custom approach for your business to leverage the new online social media and mobile marketing platforms.

Social media marketing programs – For engaging with prospects and customers on their turf, building your “tribe” of followers and establishing social authority for you and your business.

Online Video marketing programs – For increasing visibility and traffic, ongoing communication with your “tribe” and social authority building.

Local Directory marketing programs – For getting your business locations found more successfully and increasing traffic and sales.

Mobile marketing programs – For getting your business found through mobile devices and for following up powerfully with prospects and customers through their mobile devices.

Automated Follow Up systems and campaigns – For maximizing sales, keeping prospects and customers engaged and turning them into raving fans by following up through email, mobile text and voicemail.

Lead Capture systems and campaigns – For leveraging social media, online, video and mobile marketing in order to drive traffic and capture leads for automated follow up campaigns.

Content Creation strategies, systems and methods – We plan and create articles, videos, tweets, social media posts, site pages, follow up emails, text messages, and even voicemails for your business to fuel your ongoing program.

Contractor Internet Marketing Program Overview

We get questions from contractors and home services businesses after they have seen our information and they really want to understand what our internet marketing program is, how it works, and how our home services clients have been able to get to the top of the search engines and generate so many good quality phone calls.

We want to help you understand exactly what we do and how we generate these amazing results!

1. We Take Over Your Existing Website

Contractor Internet Marketing - Website Build OutIt all starts with us taking over your existing website. Now, you might be a home services provider that has been in business for 20 or 30 years and never set up a website, or  maybe you are a contractor that invested thousands of dollars building a fancy website.  In either case, we are going to take over where you left off.

If you have a website, we are going to leverage your existing website and take it to the next level. (skip to step 2)

If you don’t have a website, we are going to put something together for you.

2. Lead Capture and Lead Tracking

Tracking Internet Marketing ROIWe track, measure, and monitor all leads on a monthly basis. We do this using Google Analytics and tracking every phone call your business receives from the internet and mobile devices.

Think of lead capture and lead tracking like your profit and loss statement. On a monthly basis, we let you know how many phone calls (and contact forms) have been received, what the cost of each phone call was, and what the conversion rate was (conversion rate = number of visits/number of phone calls). This can easily be tracked and improved upon on a monthly basis.

3. Build Out The Necessary Pages On Your Website

The typical home services website has between 5 and 6 pages: Home, About Us, Our Services, Contact Us, and maybe even a Coupons page. This is NOT enough to move up in the rankings above your local competition, as people type in all the different service-related keywords that are relative to what you do.

We are different in our approach with this important step. We have identified that each page can be optimized using two and three different keywords. We have also identified that there are literally hundreds of different keyword combinations in each geographic area that somebody might type in if they are looking for services.

So, what we do is build out a page for each one of your services. If you are a plumber, for example, you don’t just offer plumbing services. You offer emergency plumbing, hot water tank replacement, hot water heater installation, hot water repair, repiping, drain unclocking, bathroom remodeling, leak detection, the list goes on. We make sure these keywords/pages are incorporated into your website.

Also, we optimize websites for the sub-cities in your geographic area, typically 10-15 sub-cities for most markets. We build pages that combine geographic terms with the terms in the above paragraph to make sure that you at least have the indexation in Google (meta titles, descriptions, and anchor text is updated).

3. Link Building and Content Creation

Contractor SEO - Link BuildingStep 1 and step 2 are ONLY 25% of the battle. The other 75% of the battle is getting inbound links (your internet popularity) to the home page and to the sub-pages on your website.

Once your website has been optimized, the only thing that will get your website to rise in the search engines is going to be quality in-bound links (links from other sites pointing to your website). We will implement a PROACTIVE strategy to obtain inbound links. As part of our link building strategy we:

  • Create and distribute quality content (articles, blog posts, video, etc.) on your behalf.
  • Do competitive link acquisition - The strategy of link building and getting your site to rise in the search engine is called competitive link acquisition. We are going to proactively look into the top ten competing companies in your market and determine who (which companies/website) are linking to them and how many links they have. Then, we reverse engineer your competitions' internet marketing strategy and outperform them.
  • Social media bookmarking.
  • Blog commenting (posting insightful comments and feedback on industry-specific blogs).
  • As well as other strategic link building initiatives.
  • LINK BUILDING is the single- most important activity in Search Engine Optimization/Placement.

Google Places Optimization and Citation Development

Internet Marketing For Contractors - Citation DevelopmentNext is citations development. We proactively claim your local directory listings on Google Places, Yahoo, Bing, City Search, Angie’s list, Brown Book, Hot Frog, Best of the Web and about 100 other very important local online directories. We will be building out your listings (uploading photos, videos, special offers, etc.), and optimizing them for top placement. Showing up on Google Places with a Google Map is the #1 ROI for your internet marketing strategy. It is NOT easy.  By adding you to all of these different directories, we are going to improve your exposure. You might even get some free calls out of that. More importantly, we are going to build your citations and your credibility which is going to improve the probability of getting you on Google Maps/Google Places.

5. Publish Content Regularly

Contractor Internet Marketing - Content Creation CreationWe consistently put out valuable information that would be of interest to your potential customers. For example, "how to select your type of services in your area", "what is the difference between PCV and copper piping?", "what is the difference between a hot water heater and a tankless water heater?". By publishing this content on your website specific to your business and specific to your geography, you are building your internet presence credibility.

6. Social Media Marketing

We create, build, and maintain social media profiles on Facebook, Twitter, LinkedIn, YouTube, Google Plus and many more that all link back to your website. As content is created and published (step 4), it is shared across the internet and linked back to your business.

Most of the contractors I talk with do NOT know how Facebook, Twitter, YouTube, and Google+ can help grow their business.

Well, if you appropriately leverage social media, you can take your word of mouth business to a whole new level. The average Facebook user has 135 friends and fans. If you can get your real customers, current and past, your sphere of influence, to connect with you on social media, Facebook, Twitter and/or Google+, your business is exposed to their 135 friends as soon as they “like” and follow your page. It's almost as if they'd sent an email, or they'd sent a text message out to all their friends saying, "I used this great contractor in our area. The next time you need their services, why don't you think about them?" It's extremely powerful to gain exposure to their sphere of influence.

7. Ongoing Automated Marketing Follow Up

The key to getting the most from your online marketing and social media efforts is to have an automated marketing follow-up system in place. We will be equipping you to collect contact information from your customers (name, email address and mobile number), and then systematically follow up with them for maximum effect:

  • Initial Touch - You provide service to a client. The next day they receive an email thanking them for their business and asking them to provide you with a review on their preferred map/directory site. (This helps  build your online reputation and move you up the map listings).
  • 5 Day Touch - Thanks for your business last week. We really appreciate the opportunity to serve you. Our goal is to provide outstanding customer service, so please feel free to reach out to us directly with any feedback from your experience. In the meantime, we have a Facebook Fan page set up for our clients and would love to have you 'Fan' us online. If you do, we will extend you a 10% discount off your next service for you or a friend (sharing is caring).
  • 30 Day Touch – They are added to your monthly email blast containing information about your business, special offers, your industry and the market you serve.

The implementation of this process as defined above has been proven to help our clients (in some of the most competitive markets across the U.S. and Internationally) dominate the search engines in their area for their keywords, get more new business (consistent inbound phone calls) and more repeat and referral business. If you have not already, I would encourage you to take a look at a few of our client case studies by clicking here.

 Are You Ready To Get Started?

We can help get you TOP placement on Google for the majority of the keywords in your area. However, we only work with ONE specialty contractor in each city. So, call us at 866-493-9910 before your competitor does or click here to request a free consultation.

At Contractor SEO we help contractors and home services professionals get listed on search engines like Google, Bing and Yahoo. Our comprehensive Search Engine Optimization program starts with keyword analysis and optimization of your website for all the keywords related to your business along with the cities in which you do business. In order to be successful in an organic search, we put together a strong link building and content creation plan. Both link building and content creation are the building blocks for a successful campaign.

We keep you involved every step of the way by providing you detailed reports showing your position on all three search engines.

Social media is the hot space in online marketing and the Contractor SEO marketing plan has you covered. First, we claim and build out all your social media profiles including Facebook, Twitter and YouTube. We post to your Facebook and Twitter profiles daily and interact with your fans and followers.

Social Media is all about the conversation, and our Social Media experts handle all of your online communication and maintain your reputation for you. This gives you time to do what you do best: build your business.

The easiest customers to sell to are the customers you already have. As business people, we always spend our time looking for the next customer, and we often forget our existing customers because we assume they will keep coming back. It's important to touch your customers at least once per month. With Contractor SEO, our program keeps your name in front of your customers using both email marketing and drip marketing.

Our drip marketing program is customized for your business. Simply enter your customer's name and email address into the form we create for you. At that point an email is automatically sent to them, thanking them for their business. At this time, we also ask that if they are happy with the service you provided and that they leave us a positive review on your Google Places page. The power here is that customer reviews help push up your listing on Google Places, exposing your business on the first page of Google. Five days later, a second email is automatically sent to follow up with your customer and ask if they would like to be a part of your Facebook community.

All of our online marketing tools work together to give your business maximum coverage for your online marketing campaign.

You need a knowledgeable expert to help you plan and execute online and mobile marketing strategies with zero effort on your part. Review a few of our client case studies and contact us for a no-obligation consultation at 866-493-9910, or click here to have someone from our staff reach out to you.