Our Proven SEO System for Contractors

One of the most common questions that we get from Contractors across the country is: "I see that you have been able to get other contractors to the TOP of the search engines for their contracting related keywords in their area... but how do you do it?"

Below is a video explaining our PROVEN SYSTEM. It includes details about what we actually do (step-by-step) to help our clients obtain these results. Take a look:

We can help get you TOP placement on Google for the majority of the contracting related keywords in your area. However, we only work with ONE contractor in each city. So, call us at 866-493-9910 before your competitor does, or click here to request a free consultation.


Contractor Internet Marketing Program Overview

We constantly get questions from contractors and home services businesses after they have learned more about what we can do for them. They really want to understand what our internet marketing program is, how it works, and how our home services clients have been able to get to the top of the search engines, generating an abundance of good, quality phone calls.

We want to help you understand exactly what we do and how we generate these amazing results!

1. We Take Over Your Existing Website

Contractor Internet Marketing - Website Build OutIt all starts with us taking over your existing website. You might be a home services company that has been in the business for 20 or 30 years. Maybe you never set up a website, or maybe you are a contractor that invested thousands of dollars building something fancy.  In either case, we are going to pick up where you started or left off.

If you have an existing website, we are going to take it to the next level, (skip to step 2).

If you don’t have a website, we are going to put something together for you.

2. Lead Capture and Lead Tacking

Tracking Internet Marketing ROIWe track, measure, and monitor all leads on a monthly basis using Google Analytics. We also track every phone call your business receives from both the internet and mobile devices.

Think of lead capture and tracking like you would your profit and loss statement. On a monthly basis, we let you know how many phone calls (and contact forms) have been received, what the cost of each phone call was, and what the conversion rate is (conversion rate = number of visits/number of phone calls). This can be tracked easily and improved upon on a monthly basis.

3. Build Out The Necessary Pages On Your Website

The typical home services website has between five and six pages: Home, About Us, Our Services, Contact Us, and maybe a Coupons page. This is NOT enough to make you rise above your local competition. People type in a variety of different service related keywords that are relative to what you do.

We are different in our approach with this important step. We have identified that each page on a specific website could be optimized between two and three keywords and we have identified that there are literally 100s of different keyword combinations in each geographic area that somebody might type in if they are looking for services.

So,  what we do is build out a page for each one of your services. If your a plumber for example, you don’t just offer plumbing services, you offer emergency plumbing, hot water tank replacement, hot water heater installation, hot water repair, repiping, , drain unclocking, bathroom remodeling, leak detection, and the list goes on. We make sure these keywords/pages are in your website.

We also optimize your website for the smaller towns in your geographic area, typically between 10-15 sub-cities in most markets. We build pages that combine geographic terms with the terms in the paragraph above to make sure that you at least have the indexation on Google (meta titles, descriptions, and anchor text is updated).

3. Link Building and Content Creation

Contractor SEO - Link BuildingStep 1 and step 2 are ONLY 25% of the battle. The other 75% of the battle is getting inbound links (your internet popularity) connected to the home page and sub-pages on your website.

Once your website has been optimized, the only thing that will get your home page and sub-pages to rise in the search engines rankings is going to be Quality In-Bound Links (links from other sites pointing directly to your website). We will implement a PROACTIVE strategy to obtain inbound links. As part of our link building strategy we:

  • Create and Distribute Quality Content (Articles, Blog Posts, Video, etc.) on your behalf
  • Do Competitive Link Acquisition - The strategy of link building, getting your site to rise in the search engines, is called competitive link acquisition. We are going to proactively look into the top 10 competing companies in your market and determine who (which companies/websites) is linking to them and how many links they have. Then, we reverse engineer your competitions internet marketing strategy and outperform them.
  • Social Media Book Marking
  • Blog Commenting (Post insightful comments and feedback on industry specific blogs)

These are just some of the strategic link building initiatives.

LINK BUILDING is the single-most important activity in Search Engine Optimization/Placement.

Google Places Optimization and Citation Development

Internet Marketing For Contractors - Citation DevelopmentThe next step is citation development. We proactively claim your local directory listings on Google Places, Yahoo, BING, City Search, Angie’s list, Brown Book, Hot Frog, Best of the Web and about 100 other very important local online directories. We will be building out your listings (uploading photos, videos, special offers, etc.), and optimizing them for top placement.

Showing up on Google Places with a Google Map is the #1 ROI for your internet marketing strategy. It is NOT easy. So, by adding you to all of these different directories, we are going to improve your exposure and hopefully get some free calls out of it. More importantly, we are going to build your citations and credibility which is going to improve the probability of getting you on Google Maps/Google Places.

5. Publish Content Regularly

Contractor Internet Marketing - Content Creation CreationWe consistently put out valuable information that would be of interest to your potential customers. For example, "how to select plumbing service in Dallas, TX", "what is the difference between PCV and copper piping?", "what is the difference between a hot water heater and a tankless water heater?" and so on. By publishing content specific to your business and geographical location on your website, you are building your internet presence credibility.

6. Social Media Marketing

We create, build, and maintain social media profiles on Facebook, Twitter, LinkedIn, YouTube, Google Plus and many more that all link back to your website. As content is created and published (Step 4), it is shared across the internet and linked back to your business.

Most of the contractors I talk to do NOT know all of the ways in which Facebook, Twitter, YouTube, and Google+ can help grow their businesses.

If you appropriately leverage social media, you can take your word-of-mouth business to a whole new level. The average Facebook user has a 135 friends and fans. If we can get your recent customer to like you on Facebook, your name and brand may now be exposed to 135 of their friends, typically residing within the same geographic area where they live. It is almost the same thing as a reference. It's like that customer got in touch with their friends and said "I know this really great contractor in our area. Next time you are in need of that type of service, they are the guys to call."

7. Ongoing Automated Marketing Follow-Up

The key to getting the most from your online marketing and social media efforts is to have an automated marketing follow-up system in place. We will be equipping your business to collect contact information from your customers (name, email address and telephone number), allowing you to systematically follow-up with them for maximum effect:

  • Initial Touch - You provide service to a client and the next day they receive an email from you thanking them for their business, and asking them to provide you with a review on their preferred map/directory site. This helps build your online reputation and move you up the map listings.
  • 5 Day Touch - Thank you for your business last week. We really appreciated the opportunity to serve you. Our goal is to provide outstanding customer service. Please feel free to reach out to us directly with any feedback from your experience. In the meantime, we have a Facebook Fan Page setup for our clients, and would love to have you "Fan" us online. If you do, we will extend you a 10% discount off the next service for you or a friend (sharing is caring).
  • 30 Day Touch – They are added to your monthly email blast containing information about your business, special offers, your industry and the market you serve.

The implementation of this process as outlined above has been proven to help our clients (in some of the most competitive markets across the U.S. and Internationally) dominate the search engines in their area for their keywords. They have also gotten new business (consistent inbound phone calls) and more repeat and referral business. If you have not already, I would encourage you to take a look at a few of our client case studies by clicking here.

Are You Ready To Get Started?

We can help you achieve TOP placement on Google for the majority of the keywords in your area. However, we only work with ONE specialty contractor in each city. So, call us at 866-493-9910 before your competitor does or click here to request a free consultation.