Top Citation Sources for Contractors & Home Services Businesses

by Josh Nelson - Contractor SEO on March 10, 2012

 Google Places Optimization for ContractorsAs I have described in my posts on Google Places Optimization Fundamentals & Advanced Google Places Optimization Strategies there are 3 major determinants to placement on the Google Map 1. Proper Claiming & Optimization of your Google Places Listing 2. Having a Consistent N.A.P (Name, Address, Phone Number) Profile across the web via Citation Development (getting listed on all the major online directory sites with the same name, address & phone number) 3. Reviews & Google’s Confidence in your True Service Area (see my post on Google Places Optimization Black Belt Technique for more on this). On this post I want to address #2, establishing your NAP Profile across the web via Citation Development. Below is a list of what I have found to be the most important places to ensure that you company is listed in with the same Name, Address & Phone Number.

Top Citation Sources for Google Places Optimization

1) Google Places

Probably the most important and most talked about place to list your local business. Getting citations from many of the sites below (as well as ratings) can help boost your business’ listing in Google.

2) Yelp

The most popular social networking, directory and review site. Aside from counting as a citation for your business in the eyes of the search engines, this site can deliver quite a bit of traffic on it’s own. Business-owners need to learn to deal with the occasional nasty review.

3) foursquare

The popular way to check in via your smart phone can also provide a valuable citation for your local business.

4) Universal Business Listing

A multiple local listing service – (along with Localeze below) is one of the major players in the effort to fill in your information once to get listed with multiple yellow pages sites, directories and social networking/review sites. Saves time and effort but may be slower than going direct with the individual sites (see Localeze and InfoUSA below as well)

5) Yahoo Local

Yahoo’s local directory tied to Yahoo Maps.


Business listings, event listings, coupons and reviews.

7) CitySearch

One of the most authoritative local directories.

8) Bing Local

Bing’s local business listing service tied integrated with maps of cities and towns.

9) CraigsList

Some SEO’s recommend creating classifieds for your business on popular classified sites such as Craigslist. There’s some disagreement over whether this is effective from an SEO point of view.


Convenient way to identify where you’re listed (and where you’re not) in major directories. Provides referrals to Universal Business Listings and Localeze as well as consultants (if you need extra help).

11) dmoz (Open Diretory Project)

A free and authoritative index (in the eyes of Google) that is managed by volunteers. If you can get your business listed, this helps with an authoritative backlink (but not necessarily a local citation). It can be difficult to get a new listing due ot the limited resources and large volumes of submissions.

12) Superpages

One of the many Internet Yellow Pages directories (IYP). Includes business listings, people search, reviews and local deals.

13) Localeze

A multiple local listing service.

14) InfoUSA

A multiple local listings service.

15) Your local Chamber of Commerce

Joining your local chamber of commerce or can often get you a business listing (and a citation for local SEO purposes).

16) InsiderPages

Local directory and rating site

17) Merchant Circle

Local directory and rating site

18) Best of the Web

A popular directory with free and paid listing options – specifically for local, they have a Best of the Web Local directory


Internet yellow pages (also

20) provides business information but also has a business directory.


Business review site (like Yelp)

22) Better Business Bureau

Your local Better Business Bureaus usually charge for membership and provide a link to your business.

23) DexKnows

Business and people directory

24) Acxiom

A major source of data for various yellowpages and directories – they don’t take business submissions like some of the other data providers or multiple local listings services.

25) Your local newspaper’s Website

Getting an article, business listing or classified ad optimized with your local information and a link can provide a citation for your business.


Internet yellow pages

27) HotFrog

A business directory with free and fairly inexpensive paid listing options

28) Crunchbase

A listing of technology companies that is user-generated

29) Angie’s List

Service provider directory

30) Judy’s Book

Local review site

31) Jigsaw

Business people and company directory

32) ibegin

US and Canadian business directory

33) OpenList

Local directory with ratings

34) wikimapia

Wiki-based directory of places including schools, businesses, and more – laid out on maps

35) citysquares

Local business directory with ratings

36) Infospace

Business and people listings.

37) magicyellow

A straightforward internet yellow pages directory


People and business listings

39) Manta

Company profiles

40) EZLocal

Local business listings and ratings

41) BrownBook

Local business listings and ratings

42) CityVoter

Vote for favorite businesses

43) ShopCity

Local business listings

44) YellowBot

Local listings and ratings

45) MojoPages

Social networking and review site (like Yelp)


International social networking and review site

47) Praized

Social networking and review site

48) Panoramio

Pictures associated with maps. Geotag images, upload to Panoramio and add them to your Google Places listings.

49) GetFave

Business directory, including featured listings (with additional content such as videos, pictures)

50) BizJournals

Business journal that includes business directories for certainUScities

51) Tjoos

Online store listings and coupons

52) JoeAnt

Webiste directory

53) Zidster

Products, services or business listings

54) TrueLocal

Business directory – seems to have sparse listings

55) ZipLeaf

Network of international business directories

56) WCities

Places and events for cities and towns, including ratings

57) Naymz

Personal branding site

58) Zoominfo

Database of people and companies

59) Yellowikis

Wiki-based business directory

60) gomylocal

Yellow pages/local directory

61) Fast Pitch Network

Online business networking site

62) City Slick

Free business directory

63) Busiverse (also businessdb)

Business directory


A general directory

65) Service Magic

Directory of service companies (includes a “seal of approval”)

66) Local forums

Forums focused on local areas

67) Mcrae’s Blue Book

Industrial directory

68) MatchPoint

Directory of service providers


Directory focused on theU.S.

70) Metrobot

County street maps

71) Google Custom Maps

“Create personalized, annotated, customized maps using Google Maps”. Listing businesses in custom maps may help them in ranking for local search.

72) Yellowee (formerly Genie Knows)

Local review site

73) AskCity’s local directory

74) Tyloon

Billed as International Yellow Pages (including multi-lingual listings)

75) Discover Our Town

“the ultimateUStravel, tourism and relocation guide”


If you’d like more information, more ideas on how you can really do more online, get better placement on Google Places, improve your placement on the search engines like Google, Yahoo! And Bing in the organic section, how you can leverage social media tools like Facebook and Twitter and YouTube, I encourage you to go to We’ve got a free guide that we’ve developed that takes our best ideas and techniques and really spells them out in a step by step process, on how you can leverage the Internet to take your home services business to the next level.

If you have questions, if you’d like to talk to me directly, if you feel like “heck, I’d like to have somebody do this for me and implement all of these strategies to help me really get the ball rolling”, I’d love the opportunity to work with you. That’s what we do at Contractor SEO. Give me a call at 866-493-9910.

Josh Nelson is the Co-Founder of Contractor SEO and specializes in helping Contractors & Home Services Professionals Increase their sales & grow their business by more effectively marketing online. He is the Author of The Complete Guide to Internet Marketing for Contractors and often speaks at PHHC, Contractor & Other Industry Events. Download his FREE Internet Marketing & SEO Guide at
Josh Nelson - Contractor SEO
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