How to conduct Keyword Research for your Home Service Contracting Business

by Josh Nelson - Contractor SEO on August 18, 2013

Discover how to conduct keyword research to determine what your customers are searching for when they need your services.

How to conduct keyword research for contractors and home service businesses

There are a number of tools that can be used to conduct keyword research. Some tools are free and others have a monthly cost associated with them. Some of the better keyword research tools include Wordstream, Google AdWords Keyword Tool and SEM Rush.

For the purposes of this post, we have developed instructions based on the free Google AdWords keyword tool.

  • Develop a list of your services and save it in a .txt file
  • Develop a list of the cities that you operate in (your main city and the smaller surrounding towns), and save it in a .txt file
  • Go to
    • Paste your list of cities in column 1
    • Paste your list of services in column 2
    • Press the “Merge!” button
    • The tool will generate a list of all your services combined with your cities of service
  • Go to and search “Google Keyword Tool” or go directly to
    • Paste your list of merged keywords into the “word or phrase” box
    • Press Submit
  • You will now see a list of each of your keywords with a “search volume” number beside it.
  • Sort the list from greatest to smallest.

You now have a list of the most commonly searched keywords in your area

With this list, you can start to map out keywords to specific pages on your website knowing that you are basing your strategy on opportunity rather than making a guestimate.

Our list of the most commonly searched keywords broken down by industry (plumbing, landscaping, kitchen remodeling, damage restoration, pest control, plumbing, and HVAC) can be found at

Would you like to get your hands on a FREE video training that will help you setup your internet marketing plan for your contracting or home services business? Enter your contact information below and I will send you a free video training and copy of our internet marketing guide:

Josh Nelson is the Co-Founder of Contractor SEO and specializes in helping Contractors & Home Services Professionals Increase their sales & grow their business by more effectively marketing online. He is the Author of The Complete Guide to Internet Marketing for Contractors and often speaks at PHHC, Contractor & Other Industry Events. Download his FREE Internet Marketing & SEO Guide at
Josh Nelson - Contractor SEO
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