Discover how to conduct keyword research to determine what your customers are searching for when they need your services.
There are a number of tools that can be used to conduct keyword research. Some tools are free and others have a monthly cost associated with them. Some of the better keyword research tools include Wordstream, Google AdWords Keyword Tool and SEM Rush.
For the purposes of this post, we have developed instructions based on the free Google AdWords keyword tool.
- Develop a list of your services and save it in a .txt file
- Develop a list of the cities that you operate in (your main city and the smaller surrounding towns), and save it in a .txt file
- Go to www.mergewords.com
- Paste your list of cities in column 1
- Paste your list of services in column 2
- Press the “Merge!” button
- The tool will generate a list of all your services combined with your cities of service
- Go to Google.com and search “Google Keyword Tool” or go directly to https://adwords.google.com/o/KeywordTool?
- Paste your list of merged keywords into the “word or phrase” box
- Press Submit
- You will now see a list of each of your keywords with a “search volume” number beside it.
- Sort the list from greatest to smallest.
You now have a list of the most commonly searched keywords in your area
With this list, you can start to map out keywords to specific pages on your website knowing that you are basing your strategy on opportunity rather than making a guestimate.
Our list of the most commonly searched keywords broken down by industry (plumbing, landscaping, kitchen remodeling, damage restoration, pest control, plumbing, and HVAC) can be found at www.contractorseo.net/keywords
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